Facebook Fan Page Basics

I must say that I’m continually surprised when someone recommends a Facebook Fan page that still uses the long, cumbersome URL initially assigned by Facebook. I guess I shouldn’t be. Surprised, that is. It’s super easy to set up a Facebook page and we’re all surrounded by the voices screaming that we should all be on Facebook… but(…)

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5 Things you are Doing Wrong on Facebook

For independent musicians, Facebook is the new frontier for fan engagement. But the twists and turns can seem daunting, not to mention the near constant changes. So “5 Things you are Doing Wrong on Facebook” may seem harsh, but don’t worry…. these are easy fixes. That’s not to say that the bigger issue of engaging(…)

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Getting organized on Facebook and Twitter

I’ve spent a lot of time lately in conversations about how to use certain functions of Facebook and Twitter. One thing keeps coming up –  lists. Facebook and Twitter lists are a great way to categorize your contacts so you can make your connections really count for you. Facebook Lists Facebook’s help pages are pretty(…)

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Finding your tribe: choose your path and start leading

I just listened to the CDBaby podcast with renown author Seth Godin. You can listen to it here. The nugget from this interview (and his new book, Tribes) is both obvious and familiar, yet it bears repeating because we still don’t seem to get it. Remember Robin Williams as the Genie in Disney’s Aladdin? He tranformed himself into a(…)

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Goodbye MySpace

I just cancelled our MySpace Music account. That doesn’t mean I’m advocating that everyone leave MySpace. We just decided it wasn’t doing much for us. I don’t think I’ll regret it. It was really on auto pilot for the past year or so, anyway. The only reason I logged in was to clear out comment(…)

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Who is your music web site for?

I’m current booking two tours, so I’ve been pouring over our Electronic Press Kit to make sure it’s up to date and ready to receive customers. It occurred to me last night that I should also do a quick check of our Bev Barnett & Greg Newlon Web site. Guess what I discovered? Nowhere on our Web site was(…)

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New Facebook Page Layout: the good with the bad

Finally, we can participate in the  conversation as our Facebook Page identity, NOT just our profile. This is HUGE. Just in the past week, another musician friend told me she wanted to focus on her Facebook Fan Page identity, keeping  her personal Facebook profile reserved for family and close friends. The changes announced today make that(…)

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How Much Time Should I Spend on Social Media?

There are no short cuts in life. Trouble is, most of us are very busy and as entrepreneurs we wear many hats. So its no wonder that when we see something that might make our lives easier we jump on it – and when we see something that looks like it’s just going to take(…)

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Email vs. Social Media

That sounds so confrontational, doesn’t it? Like the image should be an email envelope icon duking it out with the infamous blue Facebook F. On the Social Media Today Blog today, Pam Moore explores the question “Best Choice: Facebook LIKE or Qualified eMail Address?” Like Pam, I’ll go for the qualified email address every time. I(…)

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